1st Canada Gyaru Fashion Show at Anime North 2013
Japanese fashion is getting more popular by the day and now you can witness it during our first official Gyaru Fashion show at the biggest cosplay convention in Canada.
Our first Gyaru fashion show at Anime North 2013. We have been part of a group called Canada Gyaru where we talk about Japanese Gyaru fashion and have been planning our fashion show for at least an entire year.
The show was a lot of fun and we had a sweet audience of at least 1000 people interested in Japanese fashion. Our theme song was Koda Kumi - Watchu Waithin' On?. A good example of Gyaru fashion is definitely Black Diamond.
I couldn't believe how difficult it was to obtain some of the pictures and footage from the fashion show. It seems to be so strict and tightly organized that not even the participants get access to their pictures and footage taken at the event by the main videographers.
Gyaru, is a Japanese transliteration of the English word gal. The name originated from a 1970s brand of jeans called "gals", with the advertising slogan: "I can't live without men", and was applied to fashion- and peer-conscious girls in their teens and early twenties.
Its usage peaked in the 1980s and has gradually declined. The term gradually drifted to apply to a younger group, whose seeming lack of interest in work or marriage gained the word a "childish" image. It is now used almost interchangeably with kogyaru.
Gyaru subculture is still a large influence in Japan's fashion economy with gyaru brands branching out and becoming more accessible in rural areas.
In Tokyo, more often than not, a shopping center at each main train station is dedicated to offering the newest and trendiest items from popular Gal brands.
These are some of the items of my Gyaru-o fashion I bought in Tokyo when I was living there in 2009. My shoes are by Sabgreed, belt is by Diavlo and additional accessories are all by Diavlo Japan.